{"title":"Straighteners \u0026 Stylers","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eIf you're looking for style versatility, NEO Choice flat irons are designed to do it all and allow for some creativity too. Each NEO Choice hair straightener offers only the highest quality materials, including 100 percent pure ceramic, tourmaline, and titanium plates. With beveled edges and floating plate design, you'll never snag your locks or be confined to just one style. Create fashionable curls, crimped looks, relaxed beach waves, silky pin straight and so much more. Unlock your possibilities and make the right choice, the NEO Choice. \u003c\/span\u003e\u003c\/div\u003e","products":[{"product_id":"neo-wet-dry-series-hair-straightener","title":"Wet \u0026 Dry Styler","description":"\u003cp style=\"text-align: left;\"\u003eThis advanced styling tool can be used with wet or dry hair, and it styles up to 3x faster! You can straighten and dry in one step with NEO Choice’s Wet \u0026amp; Dry 1.5” Flat Iron. Blow drying then straightening can cause stress and overheating, leaving your hair damaged. The unique steam vents on this flat iron safely remove water from damp\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ehair, allowing you to dry and style at the same time with 60% less damage. With its adjustable temperature control dial and heat range of 140°F to 450°F, it's easy to find the right temperature for your hair - whether it's damp or dry.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1.5” Tourmaline ceramic\u003c\/li\u003e\n\u003cli\u003eOn\/off switch with led power light indicator\u003c\/li\u003e\n\u003cli\u003eMicrochip temperature control\u003c\/li\u003e\n\u003cli\u003eHeat range 140°f – 450°f\u003c\/li\u003e\n\u003cli\u003eUnique steam vents to safely remove water from damp hair with less damage\u003c\/li\u003e\n\u003cli\u003eFingertip grip for better style control\u003c\/li\u003e\n\u003cli\u003eInfrared technology\u003c\/li\u003e\n\u003cli\u003eRapid heat up\u003c\/li\u003e\n\u003cli\u003eSwivel cord w\/ hanging loop\u003c\/li\u003e\n\u003cli\u003eVoltage: 120v – 60hz\u003c\/li\u003e\n\u003cli\u003ePower: 60w (USA) 40w (Canada)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eFor the best results, start out by washing and conditioning your hair.\u003c\/li\u003e\n\u003cli\u003eTowel-dry your hair so that it is damp.\u003c\/li\u003e\n\u003cli\u003eRub about 2-3 pumps of heat protector from tips to roots. \u003c\/li\u003e\n\u003cli\u003eBrush your hair to eliminate any knots and tangles.\u003c\/li\u003e\n\u003cli\u003eSeparate the top half of your hair into a bun so you have less hair to work with at a time.\u003c\/li\u003e\n\u003cli\u003eHold a small section of the bottom half of your hair taut (approximately 1\" x 1\" thick).\u003c\/li\u003e\n\u003cli\u003eStarting as close to your head as possible (without burning it), clamp your Wet \u0026amp; Dry Iron onto the small section of hair you've separated. Pull the iron down in one fluid motion.\u003c\/li\u003e\n\u003cli\u003eRepeat steps 5 and 6 until the bottom half of your hair is dry and straight. When finished, take the top half of your hair out of its bun and repeat the straightening process.\u003c\/li\u003e\n\u003cli\u003eWhen finished make sure to unplug iron and store properly. \u2028 \u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eCONTENTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1x Wet \u0026amp; Dry Styler\u003c\/li\u003e\n\u003cli\u003eSafety instructions with Warranty info card \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NEO Choice","offers":[{"title":"Default Title","offer_id":4237068675,"sku":"NEOWDBL-505-MB","price":120.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2066\/products\/PicsArt_08-13-08.43.07.jpg?v=1534833618"},{"product_id":"pink-ceramic-pro","title":"Pink Ceramic Pro","description":"\u003cp data-start=\"242\" data-end=\"799\" class=\"\"\u003eThe \u003cstrong data-start=\"269\" data-end=\"306\"\u003eNEO Choices Ceramic Pro Flat Iron\u003c\/strong\u003e is a professional-grade, all-in-one styling tool designed to effortlessly create sleek straight styles or bouncy curls with salon-quality results. Its 1 ¼” solid ceramic floating plates, infused with tourmaline, emit far-infrared heat and negative ions to lock in moisture, eliminate frizz, and smooth the hair cuticle without causing damage. Whether you're looking to tame unruly strands or craft a glamorous curled look, this flat iron delivers silky, long-lasting results in just one pass.\u003c\/p\u003e\n\u003cp data-start=\"801\" data-end=\"1037\" class=\"\"\u003eIdeal for all hair types and textures, the Ceramic Pro Flat Iron combines advanced heat technology with user-friendly features to offer a safe, smooth, and damage-free styling experience—right from the comfort of your home or on the go.\u003c\/p\u003e\n\u003ch2 data-start=\"1044\" data-end=\"1065\"\u003e\u003cstrong data-start=\"1048\" data-end=\"1065\"\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1069\" data-end=\"1316\"\u003e\n\u003cstrong data-start=\"1069\" data-end=\"1113\"\u003e1 ¼” 100% Solid Ceramic Floating Plates: \u003c\/strong\u003eGlide smoothly over hair with even heat distribution to minimize pulling, breakage, and hot spots. The floating design adapts to your hair's thickness and angle for precise straightening or curling.\u003c\/li\u003e\n\u003cli data-start=\"1320\" data-end=\"1520\"\u003e\n\u003cstrong data-start=\"1320\" data-end=\"1363\"\u003eTourmaline Infusion \u0026amp; Ionic Technology: \u003c\/strong\u003eGenerates negative ions that neutralize static, seal the hair cuticle, and lock in moisture—leaving hair shinier, softer, and free of frizz or flyaways.\u003c\/li\u003e\n\u003cli data-start=\"1524\" data-end=\"1682\"\u003e\n\u003cstrong data-start=\"1524\" data-end=\"1546\"\u003eFar-Infrared Heat: \u003c\/strong\u003eGently heats the hair from the inside out, reducing damage to the outer cuticle and preserving the hair’s natural moisture balance.\u003c\/li\u003e\n\u003cli data-start=\"1686\" data-end=\"1836\"\u003e\n\u003cstrong data-start=\"1686\" data-end=\"1717\"\u003eRapid Heat-Up (30 Seconds): \u003c\/strong\u003ePowered by a PTC heater for fast and consistent heating—ready to style almost instantly with minimal waiting time.\u003c\/li\u003e\n\u003cli data-start=\"1840\" data-end=\"2040\"\u003e\n\u003cstrong data-start=\"1840\" data-end=\"1897\"\u003eAdjustable Temperature Control (Up to 450°F \/ 232°C): \u003c\/strong\u003eDial in your desired heat setting for your specific hair type and texture. High heat delivers smooth results even on coarse or thick hair.\u003c\/li\u003e\n\u003cli data-start=\"2044\" data-end=\"2166\"\u003e\n\u003cstrong data-start=\"2044\" data-end=\"2084\"\u003eLED Power Indicator \u0026amp; On\/Off Switch: \u003c\/strong\u003eSimple, intuitive controls to monitor power and temperature status with ease.\u003c\/li\u003e\n\u003cli data-start=\"2170\" data-end=\"2270\"\u003e\n\u003cstrong data-start=\"2170\" data-end=\"2202\"\u003eErgonomic, Easy-Grip Design: \u003c\/strong\u003eDesigned for comfort, control, and extended use without strain.\u003c\/li\u003e\n\u003cli data-start=\"2274\" data-end=\"2408\"\u003e\n\u003cstrong data-start=\"2274\" data-end=\"2329\"\u003eProfessional-Grade 360° Swivel Cord (8 ft \/ 2.5 m): \u003c\/strong\u003eLong, tangle-free cord for flexibility and ease of movement while styling.\u003c\/li\u003e\n\u003cli data-start=\"2412\" data-end=\"2526\"\u003e\n\u003cstrong data-start=\"2412\" data-end=\"2441\"\u003eDual Voltage (110V–240V): \u003c\/strong\u003eTravel-friendly and suitable for international use with compatible plug adapter.\u003c\/li\u003e\n\u003cli data-start=\"2530\" data-end=\"2634\"\u003e\n\u003cstrong data-start=\"2530\" data-end=\"2548\"\u003eCETL Approved: \u003c\/strong\u003eCertified for safety and performance in accordance with North American standards.\u003c\/li\u003e\n\u003cli data-start=\"2638\" data-end=\"2736\"\u003e\n\u003cstrong data-start=\"2638\" data-end=\"2673\"\u003eElegant Magnetic Box Packaging: \u003c\/strong\u003eSecure and stylish storage, perfect for travel or gifting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"2743\" data-end=\"2770\"\u003e\u003cstrong data-start=\"2747\" data-end=\"2770\"\u003eDirections\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli data-start=\"2775\" data-end=\"2847\"\u003eBegin by brushing your hair thoroughly to remove any tangles or knots.\u003c\/li\u003e\n\u003cli data-start=\"2851\" data-end=\"2950\"\u003eSection your hair using a comb or your fingers—start at the ear line and clip the top portion up.\u003c\/li\u003e\n\u003cli data-start=\"2954\" data-end=\"3068\"\u003eTaking a 2-inch (5 cm) section of hair, position it between the plates as close to the roots as safely possible.\u003c\/li\u003e\n\u003cli data-start=\"3072\" data-end=\"3169\"\u003eClose the flat iron and slowly glide it down the length of the hair with steady, even pressure.\u003c\/li\u003e\n\u003cli data-start=\"3173\" data-end=\"3255\"\u003eRepeat the process section by section until all hair is styled to your preference.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"3257\" data-end=\"3364\" class=\"\"\u003e\u003cstrong data-start=\"3257\" data-end=\"3273\"\u003eFor curling:\u003c\/strong\u003e Wrap sections around the barrel and glide through to create smooth waves or defined curls.\u003c\/p\u003e\n\u003ch2 data-start=\"3371\" data-end=\"3392\"\u003e\u003cstrong data-start=\"3375\" data-end=\"3392\"\u003eContents\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"3395\" data-end=\"3433\"\u003e1x Flat Iron\u003c\/li\u003e\n\u003cli data-start=\"3436\" data-end=\"3485\"\u003eSafety \u0026amp; Warranty Instructions Insert\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"NEO Choice","offers":[{"title":"Default Title","offer_id":12432590635086,"sku":"NEOCPHP-501d","price":159.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2066\/files\/PicsArt_09-24-07.58.42.jpg?v=1731546466"},{"product_id":"pink-leopard-ceramic-pro","title":"Pink Leopard Ceramic Pro","description":"\u003cp data-start=\"242\" data-end=\"799\" class=\"\"\u003eThe \u003cstrong data-start=\"269\" data-end=\"306\"\u003eNEO Choices Ceramic Pro Flat Iron\u003c\/strong\u003e is a professional-grade, all-in-one styling tool designed to effortlessly create sleek straight styles or bouncy curls with salon-quality results. Its 1 ¼” solid ceramic floating plates, infused with tourmaline, emit far-infrared heat and negative ions to lock in moisture, eliminate frizz, and smooth the hair cuticle without causing damage. Whether you're looking to tame unruly strands or craft a glamorous curled look, this flat iron delivers silky, long-lasting results in just one pass.\u003c\/p\u003e\n\u003cp data-start=\"801\" data-end=\"1037\" class=\"\"\u003eIdeal for all hair types and textures, the Ceramic Pro Flat Iron combines advanced heat technology with user-friendly features to offer a safe, smooth, and damage-free styling experience—right from the comfort of your home or on the go.\u003c\/p\u003e\n\u003ch2 data-start=\"1044\" data-end=\"1065\"\u003e\u003cstrong data-start=\"1048\" data-end=\"1065\"\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1069\" data-end=\"1316\"\u003e\n\u003cstrong data-start=\"1069\" data-end=\"1113\"\u003e1 ¼” 100% Solid Ceramic Floating Plates: \u003c\/strong\u003eGlide smoothly over hair with even heat distribution to minimize pulling, breakage, and hot spots. The floating design adapts to your hair's thickness and angle for precise straightening or curling.\u003c\/li\u003e\n\u003cli data-start=\"1320\" data-end=\"1520\"\u003e\n\u003cstrong data-start=\"1320\" data-end=\"1363\"\u003eTourmaline Infusion \u0026amp; Ionic Technology: \u003c\/strong\u003eGenerates negative ions that neutralize static, seal the hair cuticle, and lock in moisture—leaving hair shinier, softer, and free of frizz or flyaways.\u003c\/li\u003e\n\u003cli data-start=\"1524\" data-end=\"1682\"\u003e\n\u003cstrong data-start=\"1524\" data-end=\"1546\"\u003eFar-Infrared Heat: \u003c\/strong\u003eGently heats the hair from the inside out, reducing damage to the outer cuticle and preserving the hair’s natural moisture balance.\u003c\/li\u003e\n\u003cli data-start=\"1686\" data-end=\"1836\"\u003e\n\u003cstrong data-start=\"1686\" data-end=\"1717\"\u003eRapid Heat-Up (30 Seconds): \u003c\/strong\u003ePowered by a PTC heater for fast and consistent heating—ready to style almost instantly with minimal waiting time.\u003c\/li\u003e\n\u003cli data-start=\"1840\" data-end=\"2040\"\u003e\n\u003cstrong data-start=\"1840\" data-end=\"1897\"\u003eAdjustable Temperature Control (Up to 450°F \/ 232°C): \u003c\/strong\u003eDial in your desired heat setting for your specific hair type and texture. High heat delivers smooth results even on coarse or thick hair.\u003c\/li\u003e\n\u003cli data-start=\"2044\" data-end=\"2166\"\u003e\n\u003cstrong data-start=\"2044\" data-end=\"2084\"\u003eLED Power Indicator \u0026amp; On\/Off Switch: \u003c\/strong\u003eSimple, intuitive controls to monitor power and temperature status with ease.\u003c\/li\u003e\n\u003cli data-start=\"2170\" data-end=\"2270\"\u003e\n\u003cstrong data-start=\"2170\" data-end=\"2202\"\u003eErgonomic, Easy-Grip Design: \u003c\/strong\u003eDesigned for comfort, control, and extended use without strain.\u003c\/li\u003e\n\u003cli data-start=\"2274\" data-end=\"2408\"\u003e\n\u003cstrong data-start=\"2274\" data-end=\"2329\"\u003eProfessional-Grade 360° Swivel Cord (8 ft \/ 2.5 m): \u003c\/strong\u003eLong, tangle-free cord for flexibility and ease of movement while styling.\u003c\/li\u003e\n\u003cli data-start=\"2412\" data-end=\"2526\"\u003e\n\u003cstrong data-start=\"2412\" data-end=\"2441\"\u003eDual Voltage (110V–240V): \u003c\/strong\u003eTravel-friendly and suitable for international use with compatible plug adapter.\u003c\/li\u003e\n\u003cli data-start=\"2530\" data-end=\"2634\"\u003e\n\u003cstrong data-start=\"2530\" data-end=\"2548\"\u003eCETL Approved: \u003c\/strong\u003eCertified for safety and performance in accordance with North American standards.\u003c\/li\u003e\n\u003cli data-start=\"2638\" data-end=\"2736\"\u003e\n\u003cstrong data-start=\"2638\" data-end=\"2673\"\u003eElegant Magnetic Box Packaging: \u003c\/strong\u003eSecure and stylish storage, perfect for travel or gifting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"2743\" data-end=\"2770\"\u003e\u003cstrong data-start=\"2747\" data-end=\"2770\"\u003eDirections\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli data-start=\"2775\" data-end=\"2847\"\u003eBegin by brushing your hair thoroughly to remove any tangles or knots.\u003c\/li\u003e\n\u003cli data-start=\"2851\" data-end=\"2950\"\u003eSection your hair using a comb or your fingers—start at the ear line and clip the top portion up.\u003c\/li\u003e\n\u003cli data-start=\"2954\" data-end=\"3068\"\u003eTaking a 2-inch (5 cm) section of hair, position it between the plates as close to the roots as safely possible.\u003c\/li\u003e\n\u003cli data-start=\"3072\" data-end=\"3169\"\u003eClose the flat iron and slowly glide it down the length of the hair with steady, even pressure.\u003c\/li\u003e\n\u003cli data-start=\"3173\" data-end=\"3255\"\u003eRepeat the process section by section until all hair is styled to your preference.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"3257\" data-end=\"3364\" class=\"\"\u003e\u003cstrong data-start=\"3257\" data-end=\"3273\"\u003eFor curling:\u003c\/strong\u003e Wrap sections around the barrel and glide through to create smooth waves or defined curls.\u003c\/p\u003e\n\u003ch2 data-start=\"3371\" data-end=\"3392\"\u003e\u003cstrong data-start=\"3375\" data-end=\"3392\"\u003eContents\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"3395\" data-end=\"3433\"\u003e1x Flat Iron\u003c\/li\u003e\n\u003cli data-start=\"3436\" data-end=\"3485\"\u003eSafety \u0026amp; Warranty Instructions Insert\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"NEO Choice","offers":[{"title":"Default Title","offer_id":12432590733390,"sku":"NEOCPHPL-501d","price":159.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2066\/products\/Untitled_design_28.png?v=1577363058"},{"product_id":"white-zebra-ceramic-pro","title":"White Zebra Ceramic Pro","description":"\u003cp data-start=\"242\" data-end=\"799\" class=\"\"\u003eThe \u003cstrong data-start=\"269\" data-end=\"306\"\u003eNEO Choices Ceramic Pro Flat Iron\u003c\/strong\u003e is a professional-grade, all-in-one styling tool designed to effortlessly create sleek straight styles or bouncy curls with salon-quality results. Its 1 ¼” solid ceramic floating plates, infused with tourmaline, emit far-infrared heat and negative ions to lock in moisture, eliminate frizz, and smooth the hair cuticle without causing damage. Whether you're looking to tame unruly strands or craft a glamorous curled look, this flat iron delivers silky, long-lasting results in just one pass.\u003c\/p\u003e\n\u003cp data-start=\"801\" data-end=\"1037\" class=\"\"\u003eIdeal for all hair types and textures, the Ceramic Pro Flat Iron combines advanced heat technology with user-friendly features to offer a safe, smooth, and damage-free styling experience—right from the comfort of your home or on the go.\u003c\/p\u003e\n\u003ch2 data-start=\"1044\" data-end=\"1065\"\u003e\u003cstrong data-start=\"1048\" data-end=\"1065\"\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1069\" data-end=\"1316\"\u003e\n\u003cstrong data-start=\"1069\" data-end=\"1113\"\u003e1 ¼” 100% Solid Ceramic Floating Plates: \u003c\/strong\u003eGlide smoothly over hair with even heat distribution to minimize pulling, breakage, and hot spots. The floating design adapts to your hair's thickness and angle for precise straightening or curling.\u003c\/li\u003e\n\u003cli data-start=\"1320\" data-end=\"1520\"\u003e\n\u003cstrong data-start=\"1320\" data-end=\"1363\"\u003eTourmaline Infusion \u0026amp; Ionic Technology: \u003c\/strong\u003eGenerates negative ions that neutralize static, seal the hair cuticle, and lock in moisture—leaving hair shinier, softer, and free of frizz or flyaways.\u003c\/li\u003e\n\u003cli data-start=\"1524\" data-end=\"1682\"\u003e\n\u003cstrong data-start=\"1524\" data-end=\"1546\"\u003eFar-Infrared Heat: \u003c\/strong\u003eGently heats the hair from the inside out, reducing damage to the outer cuticle and preserving the hair’s natural moisture balance.\u003c\/li\u003e\n\u003cli data-start=\"1686\" data-end=\"1836\"\u003e\n\u003cstrong data-start=\"1686\" data-end=\"1717\"\u003eRapid Heat-Up (30 Seconds): \u003c\/strong\u003ePowered by a PTC heater for fast and consistent heating—ready to style almost instantly with minimal waiting time.\u003c\/li\u003e\n\u003cli data-start=\"1840\" data-end=\"2040\"\u003e\n\u003cstrong data-start=\"1840\" data-end=\"1897\"\u003eAdjustable Temperature Control (Up to 450°F \/ 232°C): \u003c\/strong\u003eDial in your desired heat setting for your specific hair type and texture. High heat delivers smooth results even on coarse or thick hair.\u003c\/li\u003e\n\u003cli data-start=\"2044\" data-end=\"2166\"\u003e\n\u003cstrong data-start=\"2044\" data-end=\"2084\"\u003eLED Power Indicator \u0026amp; On\/Off Switch: \u003c\/strong\u003eSimple, intuitive controls to monitor power and temperature status with ease.\u003c\/li\u003e\n\u003cli data-start=\"2170\" data-end=\"2270\"\u003e\n\u003cstrong data-start=\"2170\" data-end=\"2202\"\u003eErgonomic, Easy-Grip Design: \u003c\/strong\u003eDesigned for comfort, control, and extended use without strain.\u003c\/li\u003e\n\u003cli data-start=\"2274\" data-end=\"2408\"\u003e\n\u003cstrong data-start=\"2274\" data-end=\"2329\"\u003eProfessional-Grade 360° Swivel Cord (8 ft \/ 2.5 m): \u003c\/strong\u003eLong, tangle-free cord for flexibility and ease of movement while styling.\u003c\/li\u003e\n\u003cli data-start=\"2412\" data-end=\"2526\"\u003e\n\u003cstrong data-start=\"2412\" data-end=\"2441\"\u003eDual Voltage (110V–240V): \u003c\/strong\u003eTravel-friendly and suitable for international use with compatible plug adapter.\u003c\/li\u003e\n\u003cli data-start=\"2530\" data-end=\"2634\"\u003e\n\u003cstrong data-start=\"2530\" data-end=\"2548\"\u003eCETL Approved: \u003c\/strong\u003eCertified for safety and performance in accordance with North American standards.\u003c\/li\u003e\n\u003cli data-start=\"2638\" data-end=\"2736\"\u003e\n\u003cstrong data-start=\"2638\" data-end=\"2673\"\u003eElegant Magnetic Box Packaging: \u003c\/strong\u003eSecure and stylish storage, perfect for travel or gifting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"2743\" data-end=\"2770\"\u003e\u003cstrong data-start=\"2747\" data-end=\"2770\"\u003eDirections\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli data-start=\"2775\" data-end=\"2847\"\u003eBegin by brushing your hair thoroughly to remove any tangles or knots.\u003c\/li\u003e\n\u003cli data-start=\"2851\" data-end=\"2950\"\u003eSection your hair using a comb or your fingers—start at the ear line and clip the top portion up.\u003c\/li\u003e\n\u003cli data-start=\"2954\" data-end=\"3068\"\u003eTaking a 2-inch (5 cm) section of hair, position it between the plates as close to the roots as safely possible.\u003c\/li\u003e\n\u003cli data-start=\"3072\" data-end=\"3169\"\u003eClose the flat iron and slowly glide it down the length of the hair with steady, even pressure.\u003c\/li\u003e\n\u003cli data-start=\"3173\" data-end=\"3255\"\u003eRepeat the process section by section until all hair is styled to your preference.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"3257\" data-end=\"3364\" class=\"\"\u003e\u003cstrong data-start=\"3257\" data-end=\"3273\"\u003eFor curling:\u003c\/strong\u003e Wrap sections around the barrel and glide through to create smooth waves or defined curls.\u003c\/p\u003e\n\u003ch2 data-start=\"3371\" data-end=\"3392\"\u003e\u003cstrong data-start=\"3375\" data-end=\"3392\"\u003eContents\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"3395\" data-end=\"3433\"\u003e1x Flat Iron\u003c\/li\u003e\n\u003cli data-start=\"3436\" data-end=\"3485\"\u003eSafety \u0026amp; Warranty Instructions Insert\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"NEO Choice","offers":[{"title":"Default Title","offer_id":12432590798926,"sku":"NEOCPWZ-501d","price":159.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2066\/products\/Untitled_design_53.png?v=1577365496"},{"product_id":"navy-blue-heated-brush","title":"Metallic Navy Blue","description":"\u003cp\u003eStraightening your hair can be a hassle especially if you're in a hurry, not to mention it can be damaging to your. That’s why we love NEO Choices Ionic Heated Straightening Brush. It allows you to smoothly straighten your hair faster and with less exposure to heat than a flat iron. Designed with a standard hair brush shape, the ionic heated brush is super easy to use. Simply brush through your hair with a regular brush to detangle any knots first, then choose your custom temperature setting before running the heated brush through your hair for a relaxed, straight style. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for those with naturally wavy hair and those with frizz or bedhead that needs to be tamed, the anti-static ceramic bristles on the Ionic heated Brush heat quickly and evenly, gliding through and over each strand without tugging or breaking. Additionally, the tips of the bristles don’t get as hot as the rest of the brush, which helps to prevent burns and allows you to safely style your hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFeatures \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRapid heating time\u003c\/li\u003e\n\u003cli\u003eDigital LCD display with Auto shut-off\u003c\/li\u003e\n\u003cli\u003eAnti-Scald Nylon-tipped bristles \u003c\/li\u003e\n\u003cli\u003eNegative-ion technology\u003c\/li\u003e\n\u003cli\u003eConsistent temperature-level maintenance \u003c\/li\u003e\n\u003cli\u003eFar infrared heat seals in hair's cuticles and locks in color and moisture\u003c\/li\u003e\n\u003cli\u003eDramatically reduces the amount of time required to straighten naturally wavy and frizzy hair\u003c\/li\u003e\n\u003cli\u003eAnti-static ceramic bristles straighten and smooth your hair as you brush\u003c\/li\u003e\n\u003cli\u003eAdvanced ionic technology combined with the ceramic bristles and brush plate deliver straight and shiny styles without damaging hair\u003c\/li\u003e\n\u003cli\u003eDigital heat controls range from 170-450° and ensure you have the perfect heat setting for your hair type\u003c\/li\u003e\n\u003cli\u003eLightweight, compact, and convenient for travel\u003c\/li\u003e\n\u003cli\u003eErgonomic shape, slip-free thumb-grip and 360-degree tangle-free swivel cord ensure comfort while styling your \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eDirections  \u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRun a brush through your hair making sure there are not knots or tangles. \u003c\/li\u003e\n\u003cli\u003eBegin slowly brushing from the roots of your hair to the ends and watch those curls disappear. \u003c\/li\u003e\n\u003cli\u003eMaking sure that your hair is gliding through by the base of the bristles where the heat is. \u003c\/li\u003e\n\u003cli\u003eRepeat as needed. When you’ve finished using The Ionic Heated Brush, unplug and let cool completely before storing away. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eRECOMMENDED TEMP PER HAIR TYPE\u003c\/strong\u003e: Set the NEO Choice Ionic Heated Brush to your desired temperature based on your hair type.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003e\u003cstrong\u003eBest for those with wavy hair.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eIf you have naturally curly hair, this is a great first step tool before curling with a Twister. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoarse, Thick and Curly Hair - Long Length — 370° F\u003c\/li\u003e\n\u003cli\u003eCoarse, Thick and Curly Hair - Short Length — 350-370° F\u003c\/li\u003e\n\u003cli\u003eNormal, Medium Thickness or Wavy Hair - Long Length - 350-370° F\u003c\/li\u003e\n\u003cli\u003eNormal, Medium Thickness or Wavy Hair - Short Length - 320-350° F\u003c\/li\u003e\n\u003cli\u003eFine, Thin, Damaged, or Naturally Straight Hair - Any Length - 250-300° F\u003c\/li\u003e\n\u003cli\u003eFragile, Heavily Damaged Hair - Any Length - Below 25\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eContents  \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1x Ionic Heated Brush \u003c\/li\u003e\n\u003cli\u003eSafety Instructions with Warranty info card\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"NEO Choice","offers":[{"title":"Default Title","offer_id":12432592666702,"sku":"712-Navy Blue","price":185.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2066\/products\/Navy_Blue_Brush.jpeg?v=1536500269"},{"product_id":"white-pearl-ceramic-pro","title":"White Pearl Ceramic Pro","description":"\u003cp data-start=\"242\" data-end=\"799\" class=\"\"\u003eThe \u003cstrong data-start=\"269\" data-end=\"306\"\u003eNEO Choices Ceramic Pro Flat Iron\u003c\/strong\u003e is a professional-grade, all-in-one styling tool designed to effortlessly create sleek straight styles or bouncy curls with salon-quality results. Its 1 ¼” solid ceramic floating plates, infused with tourmaline, emit far-infrared heat and negative ions to lock in moisture, eliminate frizz, and smooth the hair cuticle without causing damage. Whether you're looking to tame unruly strands or craft a glamorous curled look, this flat iron delivers silky, long-lasting results in just one pass.\u003c\/p\u003e\n\u003cp data-start=\"801\" data-end=\"1037\" class=\"\"\u003eIdeal for all hair types and textures, the Ceramic Pro Flat Iron combines advanced heat technology with user-friendly features to offer a safe, smooth, and damage-free styling experience—right from the comfort of your home or on the go.\u003c\/p\u003e\n\u003ch2 data-start=\"1044\" data-end=\"1065\"\u003e\u003cstrong data-start=\"1048\" data-end=\"1065\"\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1069\" data-end=\"1316\"\u003e\n\u003cstrong data-start=\"1069\" data-end=\"1113\"\u003e1 ¼” 100% Solid Ceramic Floating Plates: \u003c\/strong\u003eGlide smoothly over hair with even heat distribution to minimize pulling, breakage, and hot spots. The floating design adapts to your hair's thickness and angle for precise straightening or curling.\u003c\/li\u003e\n\u003cli data-start=\"1320\" data-end=\"1520\"\u003e\n\u003cstrong data-start=\"1320\" data-end=\"1363\"\u003eTourmaline Infusion \u0026amp; Ionic Technology: \u003c\/strong\u003eGenerates negative ions that neutralize static, seal the hair cuticle, and lock in moisture—leaving hair shinier, softer, and free of frizz or flyaways.\u003c\/li\u003e\n\u003cli data-start=\"1524\" data-end=\"1682\"\u003e\n\u003cstrong data-start=\"1524\" data-end=\"1546\"\u003eFar-Infrared Heat: \u003c\/strong\u003eGently heats the hair from the inside out, reducing damage to the outer cuticle and preserving the hair’s natural moisture balance.\u003c\/li\u003e\n\u003cli data-start=\"1686\" data-end=\"1836\"\u003e\n\u003cstrong data-start=\"1686\" data-end=\"1717\"\u003eRapid Heat-Up (30 Seconds): \u003c\/strong\u003ePowered by a PTC heater for fast and consistent heating—ready to style almost instantly with minimal waiting time.\u003c\/li\u003e\n\u003cli data-start=\"1840\" data-end=\"2040\"\u003e\n\u003cstrong data-start=\"1840\" data-end=\"1897\"\u003eAdjustable Temperature Control (Up to 450°F \/ 232°C): \u003c\/strong\u003eDial in your desired heat setting for your specific hair type and texture. High heat delivers smooth results even on coarse or thick hair.\u003c\/li\u003e\n\u003cli data-start=\"2044\" data-end=\"2166\"\u003e\n\u003cstrong data-start=\"2044\" data-end=\"2084\"\u003eLED Power Indicator \u0026amp; On\/Off Switch: \u003c\/strong\u003eSimple, intuitive controls to monitor power and temperature status with ease.\u003c\/li\u003e\n\u003cli data-start=\"2170\" data-end=\"2270\"\u003e\n\u003cstrong data-start=\"2170\" data-end=\"2202\"\u003eErgonomic, Easy-Grip Design: \u003c\/strong\u003eDesigned for comfort, control, and extended use without strain.\u003c\/li\u003e\n\u003cli data-start=\"2274\" data-end=\"2408\"\u003e\n\u003cstrong data-start=\"2274\" data-end=\"2329\"\u003eProfessional-Grade 360° Swivel Cord (8 ft \/ 2.5 m): \u003c\/strong\u003eLong, tangle-free cord for flexibility and ease of movement while styling.\u003c\/li\u003e\n\u003cli data-start=\"2412\" data-end=\"2526\"\u003e\n\u003cstrong data-start=\"2412\" data-end=\"2441\"\u003eDual Voltage (110V–240V): \u003c\/strong\u003eTravel-friendly and suitable for international use with compatible plug adapter.\u003c\/li\u003e\n\u003cli data-start=\"2530\" data-end=\"2634\"\u003e\n\u003cstrong data-start=\"2530\" data-end=\"2548\"\u003eCETL Approved: \u003c\/strong\u003eCertified for safety and performance in accordance with North American standards.\u003c\/li\u003e\n\u003cli data-start=\"2638\" data-end=\"2736\"\u003e\n\u003cstrong data-start=\"2638\" data-end=\"2673\"\u003eElegant Magnetic Box Packaging: \u003c\/strong\u003eSecure and stylish storage, perfect for travel or gifting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"2743\" data-end=\"2770\"\u003e\u003cstrong data-start=\"2747\" data-end=\"2770\"\u003eDirections\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli data-start=\"2775\" data-end=\"2847\"\u003eBegin by brushing your hair thoroughly to remove any tangles or knots.\u003c\/li\u003e\n\u003cli data-start=\"2851\" data-end=\"2950\"\u003eSection your hair using a comb or your fingers—start at the ear line and clip the top portion up.\u003c\/li\u003e\n\u003cli data-start=\"2954\" data-end=\"3068\"\u003eTaking a 2-inch (5 cm) section of hair, position it between the plates as close to the roots as safely possible.\u003c\/li\u003e\n\u003cli data-start=\"3072\" data-end=\"3169\"\u003eClose the flat iron and slowly glide it down the length of the hair with steady, even pressure.\u003c\/li\u003e\n\u003cli data-start=\"3173\" data-end=\"3255\"\u003eRepeat the process section by section until all hair is styled to your preference.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"3257\" data-end=\"3364\" class=\"\"\u003e\u003cstrong data-start=\"3257\" data-end=\"3273\"\u003eFor curling:\u003c\/strong\u003e Wrap sections around the barrel and glide through to create smooth waves or defined curls.\u003c\/p\u003e\n\u003ch2 data-start=\"3371\" data-end=\"3392\"\u003e\u003cstrong data-start=\"3375\" data-end=\"3392\"\u003eContents\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"3395\" data-end=\"3433\"\u003e1x Flat Iron\u003c\/li\u003e\n\u003cli data-start=\"3436\" data-end=\"3485\"\u003eSafety \u0026amp; Warranty Instructions Insert\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"NEO Choice","offers":[{"title":"Default Title","offer_id":12432938434638,"sku":"NEOCPWP-501D","price":159.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2066\/products\/Untitled_design_45.png?v=1577365303"},{"product_id":"copper-ionic-heated-brush","title":"Metallic Copper","description":"\u003cp\u003eStraightening your hair can be a hassle especially if you're in a hurry, not to mention it can be damaging to your. That’s why we love NEO Choices Ionic Heated Straightening Brush. It allows you to smoothly straighten your hair faster and with less exposure to heat than a flat iron. Designed with a standard hair brush shape, the ionic heated brush is super easy to use. Simply brush through your hair with a regular brush to detangle any knots first, then choose your custom temperature setting before running the heated brush through your hair for a relaxed, straight style. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for those with naturally wavy hair and those with frizz or bedhead that needs to be tamed, the anti-static ceramic bristles on the Ionic heated Brush heat quickly and evenly, gliding through and over each strand without tugging or breaking. Additionally, the tips of the bristles don’t get as hot as the rest of the brush, which helps to prevent burns and allows you to safely style your hair.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFeatures \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRapid heating time\u003c\/li\u003e\n\u003cli\u003eDigital LCD display with Auto shut-off\u003c\/li\u003e\n\u003cli\u003eAnti-Scald Nylon-tipped bristles \u003c\/li\u003e\n\u003cli\u003eNegative-ion technology\u003c\/li\u003e\n\u003cli\u003eConsistent temperature-level maintenance \u003c\/li\u003e\n\u003cli\u003eFar infrared heat seals in hair's cuticles and locks in color and moisture\u003c\/li\u003e\n\u003cli\u003eDramatically reduces the amount of time required to straighten naturally wavy and frizzy hair\u003c\/li\u003e\n\u003cli\u003eAnti-static ceramic bristles straighten and smooth your hair as you brush\u003c\/li\u003e\n\u003cli\u003eAdvanced ionic technology combined with the ceramic bristles and brush plate deliver straight and shiny styles without damaging hair\u003c\/li\u003e\n\u003cli\u003eDigital heat controls range from 170-450° and ensure you have the perfect heat setting for your hair type\u003c\/li\u003e\n\u003cli\u003eLightweight, compact, and convenient for travel\u003c\/li\u003e\n\u003cli\u003eErgonomic shape, slip-free thumb-grip and 360-degree tangle-free swivel cord ensure comfort while styling your \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eDirections  \u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRun a brush through your hair making sure there are not knots or tangles. \u003c\/li\u003e\n\u003cli\u003eBegin slowly brushing from the roots of your hair to the ends and watch those curls disappear. \u003c\/li\u003e\n\u003cli\u003eMaking sure that your hair is gliding through by the base of the bristles where the heat is. \u003c\/li\u003e\n\u003cli\u003eRepeat as needed. When you’ve finished using The Ionic Heated Brush, unplug and let cool completely before storing away. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eRECOMMENDED TEMP PER HAIR TYPE\u003c\/strong\u003e: Set the NEO Choice Ionic Heated Brush to your desired temperature based on your hair type.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003e\u003cstrong\u003eBest for those with wavy hair.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eIf you have naturally curly hair, this is a great first step tool before curling with a Twister. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoarse, Thick and Curly Hair - Long Length — 370° F\u003c\/li\u003e\n\u003cli\u003eCoarse, Thick and Curly Hair - Short Length — 350-370° F\u003c\/li\u003e\n\u003cli\u003eNormal, Medium Thickness or Wavy Hair - Long Length - 350-370° F\u003c\/li\u003e\n\u003cli\u003eNormal, Medium Thickness or Wavy Hair - Short Length - 320-350° F\u003c\/li\u003e\n\u003cli\u003eFine, Thin, Damaged, or Naturally Straight Hair - Any Length - 250-300° F\u003c\/li\u003e\n\u003cli\u003eFragile, Heavily Damaged Hair - Any Length - Below 25\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eContents  \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1x Ionic Heated Brush \u003c\/li\u003e\n\u003cli\u003eSafety Instructions with Warranty info card\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"NEO Choice","offers":[{"title":"Default Title","offer_id":12433194057806,"sku":"712- Copper","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2066\/products\/Copper.jpeg?v=1535042492"},{"product_id":"pink-ionic-heated-brush","title":"Metallic Fuchsia","description":"\u003cp\u003eStraightening your hair can be a hassle especially if you're in a hurry, not to mention it can be damaging to your. That’s why we love NEO Choices Ionic Heated Straightening Brush. It allows you to smoothly straighten your hair faster and with less exposure to heat than a flat iron. Designed with a standard hair brush shape, the ionic heated brush is super easy to use. Simply brush through your hair with a regular brush to detangle any knots first, then choose your custom temperature setting before running the heated brush through your hair for a relaxed, straight style. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for those with naturally wavy hair and those with frizz or bedhead that needs to be tamed, the anti-static ceramic bristles on the Ionic heated Brush heat quickly and evenly, gliding through and over each strand without tugging or breaking. Additionally, the tips of the bristles don’t get as hot as the rest of the brush, which helps to prevent burns and allows you to safely style your hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFeatures \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRapid heating time\u003c\/li\u003e\n\u003cli\u003eDigital LCD display with Auto shut-off\u003c\/li\u003e\n\u003cli\u003eAnti-Scald Nylon-tipped bristles \u003c\/li\u003e\n\u003cli\u003eNegative-ion technology\u003c\/li\u003e\n\u003cli\u003eConsistent temperature-level maintenance \u003c\/li\u003e\n\u003cli\u003eFar infrared heat seals in hair's cuticles and locks in color and moisture\u003c\/li\u003e\n\u003cli\u003eDramatically reduces the amount of time required to straighten naturally wavy and frizzy hair\u003c\/li\u003e\n\u003cli\u003eAnti-static ceramic bristles straighten and smooth your hair as you brush\u003c\/li\u003e\n\u003cli\u003eAdvanced ionic technology combined with the ceramic bristles and brush plate deliver straight and shiny styles without damaging hair\u003c\/li\u003e\n\u003cli\u003eDigital heat controls range from 170-450° and ensure you have the perfect heat setting for your hair type\u003c\/li\u003e\n\u003cli\u003eLightweight, compact, and convenient for travel\u003c\/li\u003e\n\u003cli\u003eErgonomic shape, slip-free thumb-grip and 360-degree tangle-free swivel cord ensure comfort while styling your \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eDirections  \u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRun a brush through your hair making sure there are not knots or tangles. \u003c\/li\u003e\n\u003cli\u003eBegin slowly brushing from the roots of your hair to the ends and watch those curls disappear. \u003c\/li\u003e\n\u003cli\u003eMaking sure that your hair is gliding through by the base of the bristles where the heat is. \u003c\/li\u003e\n\u003cli\u003eRepeat as needed. When you’ve finished using The Ionic Heated Brush, unplug and let cool completely before storing away. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eRECOMMENDED TEMP PER HAIR TYPE\u003c\/strong\u003e: Set the NEO Choice Ionic Heated Brush to your desired temperature based on your hair type.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003e\u003cstrong\u003eBest for those with wavy hair.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eIf you have naturally curly hair, this is a great first step tool before curling with a Twister. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoarse, Thick and Curly Hair - Long Length — 370° F\u003c\/li\u003e\n\u003cli\u003eCoarse, Thick and Curly Hair - Short Length — 350-370° F\u003c\/li\u003e\n\u003cli\u003eNormal, Medium Thickness or Wavy Hair - Long Length - 350-370° F\u003c\/li\u003e\n\u003cli\u003eNormal, Medium Thickness or Wavy Hair - Short Length - 320-350° F\u003c\/li\u003e\n\u003cli\u003eFine, Thin, Damaged, or Naturally Straight Hair - Any Length - 250-300° F\u003c\/li\u003e\n\u003cli\u003eFragile, Heavily Damaged Hair - Any Length - Below 25\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eContents  \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1x Ionic Heated Brush \u003c\/li\u003e\n\u003cli\u003eSafety Instructions with Warranty info card\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"NEO Choice","offers":[{"title":"Default Title","offer_id":12433197137998,"sku":"712-Pink","price":185.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2066\/products\/Pink_Brush.jpeg?v=1535042588"},{"product_id":"hot-pink-leopard-spectrum-pro-flat-iron","title":"Hot Pink Leopard Spectrum Pro","description":"\u003cp\u003eKeep your color cool and your style hot with the Ceramic Color Guard Flat Iron, a professional-grade tool designed to protect color-treated hair while delivering sleek, smooth results for all hair types. Featuring 1” 100% pure ceramic floating plates, it provides even heat distribution in a single pass to reduce frizz, lock in moisture, and minimize damage. Far-infrared heat gently penetrates the hair shaft, helping preserve vibrancy and shine while the wider plate design ensures fast, effortless styling from root to tip.\u003c\/p\u003e\n\u003ch2 data-start=\"1098\" data-end=\"1119\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1119\"\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1123\" data-end=\"1391\"\u003e\n\u003cstrong data-start=\"1123\" data-end=\"1165\"\u003e1” 100% Solid Ceramic Floating Plates: \u003c\/strong\u003eEngineered for smooth, snag-free styling, the ceramic plates distribute heat evenly to avoid damage and ensure a silky finish. The floating design adjusts to your hair’s thickness for better contact and styling precision.\u003c\/li\u003e\n\u003cli data-start=\"1395\" data-end=\"1566\"\u003e\n\u003cstrong data-start=\"1395\" data-end=\"1421\"\u003eColor-Safe Technology: \u003c\/strong\u003eDesigned with color-treated hair in mind, the flat iron protects against heat-induced fading and helps maintain vibrant, long-lasting color.\u003c\/li\u003e\n\u003cli data-start=\"1570\" data-end=\"1739\"\u003e\n\u003cstrong data-start=\"1570\" data-end=\"1592\"\u003eFar-Infrared Heat: \u003c\/strong\u003ePenetrates the hair shaft from the inside out, reducing heat damage, sealing in natural moisture, and improving elasticity for healthier hair.\u003c\/li\u003e\n\u003cli data-start=\"1743\" data-end=\"1885\"\u003e\n\u003cstrong data-start=\"1743\" data-end=\"1764\"\u003eIonic Technology: \u003c\/strong\u003eEmits negative ions that neutralize static, eliminate frizz, and enhance shine for a polished, salon-quality finish.\u003c\/li\u003e\n\u003cli data-start=\"1889\" data-end=\"2027\"\u003e\n\u003cstrong data-start=\"1889\" data-end=\"1920\"\u003eRapid Heating (30 Seconds): \u003c\/strong\u003eEquipped with a PTC heater for safe, ultra-fast heat-up and consistent temperature throughout styling.\u003c\/li\u003e\n\u003cli data-start=\"2031\" data-end=\"2190\"\u003e\n\u003cstrong data-start=\"2031\" data-end=\"2088\"\u003eAdjustable Temperature Control (Up to 450°F \/ 232°C): \u003c\/strong\u003eDial in your ideal temperature to match your hair type—from fine and fragile to thick and coarse.\u003c\/li\u003e\n\u003cli data-start=\"2194\" data-end=\"2310\"\u003e\n\u003cstrong data-start=\"2194\" data-end=\"2234\"\u003eLED Power Indicator \u0026amp; On\/Off Switch: \u003c\/strong\u003eSimple operation with a bright LED light for quick visual confirmation.\u003c\/li\u003e\n\u003cli data-start=\"2314\" data-end=\"2423\"\u003e\n\u003cstrong data-start=\"2314\" data-end=\"2346\"\u003eErgonomic, Easy-Grip Handle: \u003c\/strong\u003eDesigned for comfort and control, even during extended styling sessions.\u003c\/li\u003e\n\u003cli data-start=\"2427\" data-end=\"2570\"\u003e\n\u003cstrong data-start=\"2427\" data-end=\"2469\"\u003e360° Swivel Power Cord (8 ft \/ 2.5 m): \u003c\/strong\u003eExtra-long, professional-grade cord provides tangle-free movement and flexibility while styling.\u003c\/li\u003e\n\u003cli data-start=\"2574\" data-end=\"2666\"\u003e\n\u003cstrong data-start=\"2574\" data-end=\"2603\"\u003eDual Voltage (110V–240V): \u003c\/strong\u003eTravel-ready and globally compatible with proper adapters.\u003c\/li\u003e\n\u003cli data-start=\"2670\" data-end=\"2767\"\u003e\n\u003cstrong data-start=\"2670\" data-end=\"2688\"\u003eCETL Approved: \u003c\/strong\u003eCertified for safety and quality assurance under North American standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"2774\" data-end=\"2801\"\u003e\u003cstrong data-start=\"2778\" data-end=\"2801\"\u003eDirections\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli data-start=\"2806\" data-end=\"2853\"\u003eEnsure your hair is clean and completely dry.\u003c\/li\u003e\n\u003cli data-start=\"2857\" data-end=\"2908\"\u003eDivide your hair into manageable 1-inch sections.\u003c\/li\u003e\n\u003cli data-start=\"2912\" data-end=\"2986\"\u003e(Optional) Apply a heat protectant to each section for added protection.\u003c\/li\u003e\n\u003cli data-start=\"2990\" data-end=\"3065\"\u003eStarting at the roots, gently place a section of hair between the plates.\u003c\/li\u003e\n\u003cli data-start=\"3069\" data-end=\"3151\"\u003eClamp down and slowly glide the flat iron down to the ends. Repeat if necessary.\u003c\/li\u003e\n\u003cli data-start=\"3155\" data-end=\"3244\"\u003eContinue through each section until your hair is silky, smooth, and styled to perfection.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 data-start=\"3251\" data-end=\"3272\"\u003e\u003cstrong data-start=\"3255\" data-end=\"3272\"\u003eContents\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"3275\" data-end=\"3309\"\u003e1x Flat Iron\u003c\/li\u003e\n\u003cli data-start=\"3312\" data-end=\"3360\"\u003eSafety \u0026amp; Warranty Instructions Insert\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NEO Choice","offers":[{"title":"Default Title","offer_id":40242042306638,"sku":"NEO0010-501","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2066\/files\/Picsart_23-06-13_14-54-30-862.jpg?v=1686693341"},{"product_id":"white-zebra-spectrum-pro-flat-iron","title":"White Zebra Spectrum Pro","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eKeep your color cool and your style hot while protecting against burn that can damage hair. The pure ceramic plates deliver symmetrical heat to hair strands for a smooth, sleek finish while the wider plate design delivers fool-proof results to hair of multi-textures and length. Protects hair color and helps prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eFeatures\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e1” 100% Ceramic with Floating Plates\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOn\/Off Switch with LED Light Power indicator \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHeats Up To 450° F \/ 232° C\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdjustable Dial Temperature Control\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGentle far infrared heat to prevent damage to hair. \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIonic Technology that produces unmatched conditioning and shine. \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePTC Heater for safer operation \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRapid Heating - heats up in 30 seconds, even heat that penetrates hair from the inside out.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInfuse negative ions into the hair eliminating static and frizz\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy Grip for more comfort and control\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eProfessional Length 2.5m (8ft) Long 360 Degree Swivel Power Cord\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDual voltage 110v to 240v\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuitable for all hair types \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCETL Approved\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eDirections\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMake sure your hair is dry, and then divide it into small 1 inch sections. Apply a heat protectant if you choose to the section, clasp the flat iron plates at your roots and then glide down your hair to the ends. Repeat if necessary. Move onto the next section and continue until all of your hair is silky smooth.\u003c\/span\u003e\u003c\/p\u003e","brand":"NEO Choice","offers":[{"title":"Default Title","offer_id":40242146934862,"sku":"NEOSPWHZB-501","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2066\/files\/Untitleddesign_53.png?v=1686693017"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2066\/collections\/hair-straightener2.jpg?v=1640293679","url":"https:\/\/theneochoice.myshopify.com\/collections\/hair-straighteners\/floating-plates.oembed","provider":"NEO Choice ","version":"1.0","type":"link"}